If your blog isn’t getting a lot of comments, it doesn’t necessarily mean that nobody is looking at your blog! Remember, just keep having good posts, and you’ll get people to look at your blog.

Also, try to promote your blog any way you can short of spamming. Remember, it’s a community, so post on other people’s sites, and link your blog!

Always remember, it’s not the comments, it’s the reader stats that count!

One of the most important things you have to do when thinking of a good blog is to figure out what you believe is your blog’s specialty. If you try to hit everything, you will only get nothing but confusion from potential readers.

The question then remains: “What should I blog about?” For many, it’s a particular thing they enjoy. Salon.com has a segment known as “Ask the Pilot,” which is a blog written by an airline pilot. You can find theme blogs all over. I’ve found blogs on pugs, naval ships, even toilets.

It all boils down to what you want to talk about. Think well, and knock yourself out.

For the last quarter, I’ve been writing a paper on the applications of social network theory to sites like Myspace, and it got me thinking: For us to be popular, we need a network.

In this case, if you want more people to read your site, you need to develop a network of people. This network doesn’t have to be every stranger in the world. Rather, it could just simply be you telling your friends about your blog, and asking them to spread the blog around.

Another thing you can do is go to various websites that deal with your blog niche and and post on them. However, if you go this route, DO NOT JUST SIMPLY SPAM THE SITE WITH YOUR URL! Instead, leave a post in a controversial thread and say you have experience in this. My recommendation: Enter a blog entry about the controversy, then offer a brief interpretation of your entry on the forum with a full link. Easy hits, and you’ll look credible to the people on the site, which may mean more readers.

A third move you can make is to join a few social networking sites to play your name. While Myspace and Facebook are good, if you really want to play the professional game, I would suggest joining LinkedIn. LinkedIn is a professional level social networking website for people to link themselves to. On LinkedIn, you can market yourself and your blog, and point yourself to some more readers. You can also network with other bloggers, as well as your co-workers and friends. Heck, it might even land you a job with a company as a blogger!

The bigger your network is, the more potential readers you have. Even if it’s only your friends, it’s still better then nothing, right?

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